The Trend of Less

It seems the latest craze is to do less online, especially if you are an established and well-known “internet star”, for what that phrase is worth.  Some of my favorite bloggers are now in the process of reducing their frequency (or have recently done so).

I think it is cool that people finally have had enough of this slop that is peddled, where some so-called expert says “Blog at least 3 times per week, with anchor posts, and pillar posts, blah blah…”.  Oh, and this one,  “Be sure to write your posts so that they are optimized for search engines, with appropriate titles and blah blah”.  Finally, a favorite gem, “Be sure to reciprocate with link love, because links are the currency of the web!”

Links are the currency of the web?  What?!  Last I checked, I couldn’t give a link to Woot in return for a refurbished USB toaster.  Can you imagine the pointy-headed character that sat down one Saturday night and came up with these rules?  Was he trying to help you be effective in your outreach effort, or was he trying to assure that your Saturday night was just as uneventful as his Saturday night, by tethering you to your computer with rules to *help* you “Get things done” the same way he does (alone under the incessant hum of the fluorescent lights).

So, in the spirit of my theme for this post, I’m NOT linking to my favorite bloggers who have recently reduced their output in an attempt to restore sanity to their RT lives, I’m NOT blogging three times this week (I actually beat all of them to the punch on this one!), and I don’t give a rat’s whisker about SEO for my title.

Some of what we do here is for our enjoyment, for Fun, folks!

Goodnight from the Midnight Blogger, at well after midnight here in the beautiful middle west!